And if you have a Shopify store, check out my Shopify speed optimization tips. URLs are used by Google to understand your site structure and individual pages. Even small touches of personalisation can increase your site’s engagement and use your content to move people further down the buyer journey.
- Invest in good practices and avoid shortcuts for sustainable SEO success.
- Furthermore, you’ve got to create URLs that are easy to read, short, simple to understand, and that contain the keyword that you’re targeting.
- Unlike graphs and screenshots, blog post banners serve no practical purpose.
- All of which means you need to find a solution for all those old and/or out-of-stock product pages.
As you’ll see shortly, the plugin also handles code tasks behind the scenes. Before you start optimizing pages, there are 3 things to get in place. Not all web applications accurately interpret separators like underscores (_), plus signs (+), or spaces (%20). Search engines also do not understand how to separate words in URLs when they run together without a separator (example.com/optimizefeaturedsnippets/). Instead, use the hyphen character (-) to separate words in a URL.
Your search for on-page SEO services ends here
This tells you that the best picks for men and women is an important subtopic to include. It makes sense to use this for your page title as H1 is the highest level heading there is. Even better, many on-page improvements are super quick and easy to do. Hotjar has a powerful heat mapping tool that shows how far the average user scrolls down the page and what they click on. Hotjar reveals what Google Analytics can’t – Exactly how users engage with your website. Read my full Ahrefs review to learn more, or check out my Ahrefs vs Semrush comparison to see why I choose Ahrefs as my primary SEO tool.
A high bounce rate often suggests that the content did not meet user intent or that the page had usability issues. Features like fluid grids and flexible layouts ensure your site adjusts to any screen size. Test your website on multiple devices using tools like Google Chrome’s Developer Tools. By regularly assessing and improving your Core Web Vitals, you ensure not only better SEO performance but also a more seamless user experience. Keeping your content fresh enhances its relevance and increases your chances of maintaining strong rankings over time.
Unfold the full potential of your content
In a click, you can get your ranking underway by telling them to read and index your site. It’s believed that Google looks at user signals (dwell time, time on page, etc.) to influence rankings. So if your content is complicated and difficult to understand, your visitors will be heading straight SEO Anomaly for the back button.
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A clear and logical website structure is crucial for search engines to crawl and index pages effectively and for users to navigate the site efficiently. This can be achieved by adopting a hierarchical site structure, often visualized like a tree with the homepage at the root and branching into categories and subpages. You can use third-party tools to analyze your titles and headlines. Many content optimization tools have built-in features for title and meta description optimization, but you can always try out free tools for a quick idea of how things work.
You’ve equipped yourself with the knowledge and actionable insights needed to optimize your content effectively. With that in mind, it’s time to show you how to make sure that your content keeps Google searchers on your page. But for a keyword like “best smartphones,” people want to make sure they’re about to read something current. Finally, optimize your content to rank in the featured snippet.